An introduction to carsharing and the differences between B2B professional services and the more visible B2C carsharing services.
What is carsharing? Traditional relationships with cars involve one driver/owner and one car. Carsharing in it’s simplest definition, is when multiple people use a single vehicle or a group of vehicles. There are different carsharing business models or schemes. For example, you may be familiar with B2C carsharing through brands such as Autolib, ZipCar or Car2Go. Anyone can register with these services and pay a specified rate when they use a car. These companies maintain a fleet of vehicles that they disperse throughout the city for their users to access.
B2B car sharing model is a variation of carsharing that differs from B2C in that it is not open to anyone who registers, but only to members of a specific company or community. Typically, you would see this in a company who wants to provide their employees with a solution that meets their professional mobility needs. Implementing carsharing at their office can help the company met these needs. In a B2B model, it is only the users specified by the client who are given access to the cars.
Users in a B2C model are drawn to subscribe because they can avoid the total cost of ownership for having a private car. In a B2B carsharing model, both the client company and the employees of that company can reap the benefits of a professional mobility solution at their office locations.
“Professional carsharing benefits include decreased transportation costs, increased utilization of company vehicles, provision of mobility solutions for employees’ personal needs and increased eco-friendliness.”
Want more specifics on why a carsharing solutions such as Glide would be useful to a company? In our next post we will outline 5 reasons that corporate car sharing is good for business.